Timberland Sneakers
Timberland Sneakers
Sundance Boot Swag Proves a Necessary Perk for Stars Who Don’t Know How Snow Works (New York Magazine)
Swag suites are sometimes seen as the scourge of Sundance, taking attention
away from the films, and adding an air of privilege to what should be a
celebration of people who make movies for absolutely no money. But this year,
they have been a public good (VIP public, that is), providing refuge for silly
actors whose packing lists must have been written while their brains baked in
the Los Angeles sun, and who found themselves sloshing through giant slush
puddles in very insensible footwear.
To an onslaught of unprepared wet-footed celebrities, boot gifters Timberland
and Sorel emerged as heroes. On one blizzard-like day, the rush on Sorels was
so intense that the boot brand had to install a bouncer and rope off its
section of the gifting space it shared with Vevo and Fresh for crowd control.
“It’s been so nonstop crazy, I just had to take a break to defuse,” said a
frazzled Sorel rep. While some stars had boots delivered to their hotels upon
arrival at Park City, many stumbled into the footwear suite with frozen, wet
toes and destroyed “California boots” (otherwise known as sneakers), desperate
for help. Isla Fisher, here for …